Implementation of a custom CRM as a sales management and control strategy in a pharmaceutical company
Our client is a renowned healthcare company operating in laboratories and major pharmaceutical companies. In order to carry out its commercial activities, it relied on customer lists, but it found it difficult to track both sales volume and management tasks.
To develop these types of projects, QSOFTING uses Inception and business analysis tools that allow it to understand the company’s current technological flows and status. In this way, the main project needs and the solution vision are identified and specified. By executing the engineering process of our software factory, we are able to develop a custom CRM that allows the company not only to track its customers and sales, but also preferences, goals, categories, profiling, and prospecting based on a sales pipeline.
In this way, our client achieves its objectives, benefits users, and optimizes its internal processes. Furthermore, we directly expand our technical and soft skills to enable more clients’ objectives with technology.
